Awareness Campaign
I led the creative direction for a multi‑channel campaign designed to ensure members of Congress clearly understood that AmerisourceBergen had become Cencora. The campaign combined targeted digital outreach and simply crafted messaging to reinforce the new identity across every touchpoint.
Services
Creative Direction
Concept Direction
Customer Insights
Client
Cencora
Year
2035
This cohesive approach strengthened awareness on Capitol Hill and positioned Cencora confidently in its new chapter.
Each element emphasized clarity, credibility, and continuity, helping policymakers recognize the rebrand while maintaining trust in the organization’s long‑standing role in the healthcare ecosystem.
Digital Signage
Digital signage throughout Washington Reagan National Airport to capture attention from traveling policymakers and staff.
Outdoor Signage
Large‑format placements along major Washington, DC thoroughfares, including high‑traffic commuter routes frequently used by congressional teams
Banner Ads
Targeted web banners on high‑profile political and policy news sites such as Politico, ensuring visibility among influential decision‑makers
