Brand Guidelines
I played a central role in developing and operationalizing Cencora’s brand guidelines, partnering closely with our brand agency to define the overarching system — from color, typography, photography style, iconography, and illustration to the broader principles that guide how the brand shows up across every touchpoint. Beyond the core identity, I provided proactive guidance on how the brand should be applied in real‑world scenarios, creating clarity for teams and ensuring consistency across the organization.
Services
Creative Direction
Global coordination
Internal partnership
Client
AmerisourceBergen
Cencora
Year
2035
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Building brand guidelines
that scale across the world
I’ve led and co‑created comprehensive brand guideline systems that unify a global brand while supporting the distinct needs of individual business units, worldwide distribution facilities, office environments, and major events. My work centers on building scalable, intuitive brand frameworks through deep partnership — collaborating extensively with internal stakeholders to refine every detail and working closely with global contacts to ensure each region’s unique requirements are understood and addressed.
By aligning diverse teams around a shared visual and verbal identity, I help organizations express their brand consistently, confidently, and creatively across every touchpoint.
