Photo art direction
Client
AmerisourceBergen / Cencora
My role
Creative Director
Cencora’s photographic style embodies a vision of a healthier future for all. Each image is confident and vibrant, using bold colors and dynamic compositions to convey optimism and progress. The visuals are future-oriented and hopeful, with a global perspective that reflects inclusivity and innovation. This approach ensures that every photograph tells a story of possibility and forward momentum.
The unified visual brand application has garnered recognition from investors and connected us with audiences worldwide. This branding initiative inspires our employees and plays a crucial role in attracting talented plus aligned all marketing material as one visual language.
I proudly acknowledge the artistic talent of Anatol Gottfried, whose work as the primary photographer was instrumental in bringing the vision to life. Through his creative eye and mastery of visual storytelling, Anatol captured the essence of the brand—confident, hopeful, and globally inspired—transforming concepts into compelling imagery that reflects the commitment to a healthier future for all.