top of page
Fortune 10 company rebrand
CLIENT
Cencora - Fortune 10 company
ROLE
Creative Director, Strategy, Implementation
BRIEF
Update company branding to reflect a global presence, be differentiated from primary competitors, and to create a unified company through brand strategy and elements.
WHAT I DID
I partnered with our brand agency and internal stakeholders to develop new logo identity system, color schemes, photography style, propriety iconography and illustrations, plus consistent approach to marketing materials in print and digital formats.
RESULT
The rebrand achieved remarkable success, generating positive sentiment, increased awareness, and drove significant organic engagement while making a tangible impact with customers and employees.
bottom of page