Legislature awareness campaign
Client
Cencora
My role
Creative Director
Layout design
Campaign objective
Support Cencora’s transition from AmerisourceBergen by creating a campaign that resonates with the legislative audience in Washington, D.C., while clearly communicating the company’s purpose and impact.
Brand alignment and visual storytelling
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Collaborated with Marketing, Communications, and Legislative Affairs teams to ensure messaging aligned with policy priorities and brand objectives.
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Created mood boards showcasing multiple visual directions and storytelling concepts.
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Delivered designs that communicated Cencora’s mission and strengthened its identity as a trusted healthcare partner.
Result
Delivered a compelling creative foundation that guided the campaign’s visual identity and messaging strategy, strengthening Cencora’s presence among key decision-makers in Washington, D.C.
Guiding Principles campaign
Client
AmerisourceBergen
My role
Creative Director
Layout design
Campaign objective
Increase employee understanding and adoption of AmerisourceBergen’s Guiding Principles by implementing a multi-channel communication strategy that positions these principles as organizational benchmarks.
This includes leveraging social media and other platforms to maximize awareness of company values and ensure consistent engagement across the workforce.
Result
Through the implementation of a multi-channel communication strategy, AmerisourceBergen achieved a significant increase in employee awareness and understanding of its Guiding Principles. These principles were successfully positioned as a unifying benchmark across the organization, fostering alignment and consistency in decision-making and collaboration.
