Brand guidelines
Client
Cencora
My role
Creative Director
Graphic design
Cencora’s brand guidelines provide a comprehensive framework for consistent brand application across all touchpoints. These documents cover everything from facility signage and employee uniforms to fleet branding, event design, and illustration styles. By establishing clear standards, the guidelines ensure a unified, professional look that reinforces Cencora’s vibrant identity and delivers a cohesive brand experience globally.
Global guide on distribution totes
Global guide on trade show design and configurations
Result
The creation of Cencora’s tradeshow guidelines delivered a unified framework for global event execution. These guidelines provided clear art direction and adaptable design standards, enabling international teams to align seamlessly with North American tradeshow configurations. By standardizing visual elements and messaging, the guidelines ensured consistency, strengthened brand presence, and simplified planning across diverse markets.